Karin Berg was like teachers the world over – passionate about her students, desperate to give them the attention they deserved, but stretched to her very limits. Then her government in Sweden proposed changes to the education system – changes that would ramp up her workload and strip away what little time she did have. Karin was exhausted. But she was game for a fight. She made a short, quirky video expressing her frustration. A virtual placard. An online grrrr. It was no masterpiece, and Karin could never have guessed where it would take her
In no time, her protest went viral in Sweden. Karin was invited to debate the proposals with the Minister for Education – live on national television. She gave him both barrels.Later, in a 75-minute private meeting, they discussed the changes at length. Karin’s followup video was aimed directly at members of parliament in the Riksdag.You can find Karin’s videos on YouTube.
They are compelling viewing even if you don’t have a word of Swedish.
But why? And how did she make such a splash? What were Karin’s videos?
Not celebrity talking heads, slick slide presentations, or live films with famous actors.They were whiteboard animations.
Have we met before?
Also called scribes or scribed videos, whiteboard animations show images drawn onto a whiteboard before your very eyes. They unfold in sync with a voiceover to communicate your ideas in a clear, linear narrative.
Like cartoons, scribed videos tell a story. Unlike cartoons, they are not animated in the traditional sense and don’t need to be silly or end in a punchline.
Sound familiar?
That’s because you’ve seen them before. In the series finale of Weeds.In 2007, when UPS explained its USP using just a man, a pen and a whiteboard.In a series called RSA
Animate, where inspirational talks were made into scribe videos and went viral.
And on tech blog Mashable, to celebrate Facebook’s tenth birthday.
Karin Berg follows in a long line of audacious scribes, from prehistory to the present day.
Just how far back does scribing go?
Explainer videos are short-timed, enticing, online videos that promote a product, company
or service. The reason of why every company should invest in an explainer video
is to have a positive impact in sales, reputation, image and profitability. The
ultimate goal is to make people acquainted with a product or service from a
company, in which a video represents more than a thousand word combined to
achieve this particular characteristic.
With
regards to the costs of an explainer video, a typical 60-second explainer video
aimed at promoting a particular product or company costs anywhere from $1,600
to over $15,000. Respected and experienced producers can charge anywhere from
$5,000 up to $10,000. These costs are variable and correlate directly with a
variety of factors such as the quality of work produced, number of scenes,
company, brand, details, retouching, effects, supply and demand.
Many people
consider the cost of an explainer video to be very expensive and even
prohibitive to some extent. However, it is important to consider and estimate
the amount of work, skill, and effort that are needed to produce an explainer
video. For this reason, the following run-down gives a comprehensive overview
of the entire video production process.
A typical
explainer video project takes anywhere from 4 to 8 weeks to fully produce and
encompasses up to 6 stages.
Stage 1:
Writing a script and research
A video
cannot be fully completed without an excellent script. It takes a great deal of
dialogue, conversations and details to optimize a writer to sum up an entire
idea in less than 200 words. All videos must also contain a detailed story,
background, creativity and reach a compromise between all workers involved in
the production process.
Stage 2:
Styling and Illustrating
All
persons, characters and objects present are styled and illustrated by hand,
manually digitized and then transferred onto the video. Getting the right match
for an illustration, design and style requires a great deal of discussions and
dialogue to reach an agreement between clients and producers.
Stage 3:
Storyboarding
Once a
final script has been formulated and all styles and illustrations are created,
the process of storyboarding creates a detailed scene matching sequential in
its video animated category.
Stage 4:
Voiceover
A
professional voiceover artist or impersonator will be hired to create a
matching narration based on the written script and the sequential order of the
storyboard.
Stage 5:
Animation Production
Professional
animators take all the bits and pieces of the entire workload of the video and
with their expertise and intricate software create animated moving images that
will be shown in the video.
Stage 6:
Sound Effects
The final
stage in the video production process is to mix all the component sounds in the
video to make it unique in scope and scale. A sound engineer ensures that the
video possesses excellent sound quality and the matching of animated images
with the right sound altogether.
Conclusion
A great
painstaking process is encompasses in the production of an explainer video,
adding up several details such as hours of revisions, editing and other
essential qualities.
If aiming
to find other kind of perspectives in video production pricing, feel free to
check out blog posts from Miguel and free answers on Quora.
We would
love to hear your opinion! Have you been offered other prices? Tell us about
your experiences in the comment section.
The
following article takes a close overview in how exactly online video marketing
has the power to facilitate and add aggregated value to the marketing
operations of any company.
Great
whiteboard animated videos created by Danish through the amazing potential of
video marketing. Let’s analyze how the majority of average people spend their
day. Approximately one third of the world’s population is online, with an
average of two thirds of those people online researching what they want to buy
before they buy it. Most Americans begin their research by doing price
comparisons, researching quality among retailers and reading reviews of the
products that they want to buy. Most of them also start making their purchase
decisions and conclusions entirely based on what information is available in
the internet.
What has
this to do with Online Video?
Almost all
internet users use search engines to research products online. Most brands
wonder about how to get the first ranking in the top of search engines. This is
where precisely online video kicks in. Search engines by default put a higherranking on video and content that has video on it more than in any other form of
content category or media. The easiest way for a brand to achieve the top
ranking is to use video.
How
important are Blogging and Social Media for business-related marketing
activities?
The basic
answer is very important given that video is the most popular and successful
way to distribute content among the internet and to engage user interaction. Why
should you focus on social sites than on email?
According to recent statistics,
US internet users spend over thrice as much time on social sites and blogs than
they do on email. The social media components in the US have grown over 350% in
the last 7 years, these statistics cannot be definitely be taken for granted.
Gaining customers and obtaining more market share is definitely achievable when
creating video and distributing video content within the internet.
Does video
have anything else to offer?
Much more.
Accessibility to video and the flexibility to carry it on-the-go is the best
kind of convenience that can be brought to an audience. Engaging customers on
their laptops, mobile phones, tablets and any other outlet is something that
audiences love. Statistics state that over 4 billion people in the world use a
mobile phone, yet less than 4 billion actually use a toothbrush. This leads to
conclude that people are more prone to investigate content on a mobile phone
than in any other kind of electronic device.
To reach
out to a massive crowd, it is then important to create a brand that is easily
accessible and located in a place where you can have all sorts of people coming
through. What other best way than online video, especially amazing whiteboard animationvideos to achieve this goal?
No matter what way a person is trying to enchant online, it is essential to acquire knowledge in the artistic process of enchantment. Learning precise enchantment skills can lead to helpful factors in life and the acquisition of successful decisions.
Guy
Kawasaki has brought 5 particular enchantment tips, he is a popular speaker at
the ad:tech conference held annually in San Francisco.
Tip 1:
Present a Valuable and Polite Image
How exactly
do you do this? It is fundamental to have a firm handshake when saluting others
and to smile sincerely; learning how to trust others is also an essential
attribute within social and business life. All customers must be trusted, just
like the video service trusts his customers by guiding them in the process of
editing, script writing, storyboarding and animation in order to satisfy his
clients’ needs and requirements.
Tip 2:
Evaluate every product in detail
Always
conduct an evaluation of every product before it is released to the public,
indicating the reasons of why the particular product could fail. Before any
product is released to the public, eliminate all risks and potential reasons of
why it could fail.
Tip 3:
Formulate a Story
Whenever
you are trying to get a person excited about something or whenever producing
videos through the explanation video service, always make sure you formulate
and tell a story. Stories have the potential to link the person into what is
being seen, aiding them in the process to retain information from what they are
actually visualizing.
Tip 4:
Create as Many Opportunities as Possible
Do not
settle for just one media pathway or channel; find multiple media sources that
will allow you to connect instantly to more people and more opportunities.
Reaching out to different types of people and getting personal with them is the
ultimate goal.
Explainer video service, one of the most popular video companies in the market, creates
dynamic and persuasive animated video services through the whiteboard animation
and scribing process. Call us today to request a free consultation in how to
create a spectacular video marketing campaign for your own business.
First Step – Create a unique and original story or script.
For this particular process, take the script already made in Part 2, or complete the 5-Step Story Writing Worksheet located in the Appendix in order to create your own script.
In summary – The script must recompile the following aspects:
1. Let the reader know who each person is talking to.
2. Clearly express the problem or argument.
3. Inform that you possess the solution or knowledge to solve the problem.
4. Indicate your solution and inform its benefits.
5. Create an action plan.
After you have given us your proposed story, we will convert it to a script by dividing it to multiple scenes and creating visuals that match each particular scene through a process called storyboarding.
Second Step – Storyboard
Imagine scenes and formulate which kind of visuals could match each scene.
Forget about perfection at this stage of the process! The whole purpose of the visuals is to create emotions toward the words; hence, if we talk about “happiness” a visual image of a smiling child can be powerfully matching.
The following list represents several thoughtful ideas:
Scene 1
WORDS
IMAGE
You have
been thinking of an idea that has sparked the potential to become the next
billionaire.
An
attractive guy holding his chin with his hand, thinks of an idea and becomes
excited.
Scene 2
WORDS
IMAGE
You
explain your idea to potential investors, but they don’t consider it unique.
Explaining unique details is worthless since they just roll their eyes.
A
detailed whiteboard with the attractive guy explaining and talking
enthusiastically.
The
investor looking down and unenthusiastic.
Scene 3
WORDS
IMAGE
The minute you begin talking to the investor o
client, they start to grow impatient.
You only have less than 2 minutes before they reject
you.
A stopwatch ticking rapidly
and constantly while the attractive guy chats.
The attractive guy gets hit
in the face after the 2 minutes.
Scene 4
WORDS
IMAGE
There
has to be a better way out of this mess, right?
You
betcha!
Because
you have right in front of you!
Attractive guy is withdrawn.
Attractive guy gets excited.
Camera gets zoomed out to
represent that the attractive guy is part of software tool.
Scene 5
WORDS
IMAGE
It’s called the software tool, a dynamic and simply
way to keep your investors and clients attention when you talk.
Attractive guy shows the
software tool.
Scene 6
WORDS
IMAGE
The software tool automatically generates your voice
into dynamic images that connect with your market. Representing why your
business captures their attention and purchases!
A
document representing the advantages of using the software tool.
Scene 7
WORDS
IMAGE
If your customers are not convinced that you are a
great business negotiator, just show them your amazing video that can save
them 2% of the total cost if they choose not to outsource
Attractive guy works at his computer creating the
software tool and feels highly convinced with himself.
Scene 8
WORDS
IMAGE
Register
today and start expressing the amazingness of your business!
A
document representing the plan of action.
These basically sum up the base for creating the draft of our visuals. After we capture all the individual scenes on the screens, we are able to analyze them and conclude if they need major retouching or the addition of details.
Third Step – The Guide to Creating Voice and Music in the Background
While it may seem illogical to start with the voiceover instead with the visuals, it is perfectly normal to consider that “I’ll do all my visuals first in order to match them with the voiceover to what’s happening on the screen.” – the fact of the matter is that this approach is recipe for disaster.
Whenever voiceovers are recorded for any script, you obtain a higher level of accuracy in timing the entire final story as opposed when you chose the images first and guess the matching of the timing, what’s worse is that in most cases you have to retime almost everything at the end.
A personal voiceover is called “draft track”; so by all means don’t worry if it sounds scratchy and very unprofessional. The idea is to use something basic and as an example as we progress through this Timing Guide.
Now that you have completed for draft track, we can send this piece of a voiceover impersonator or artist at Fiverr.com, which he or she will produce us an incredible result anywhere from $5 to $20 for up to 2 minutes of voiceover work.
Do this by yourself just to get the timing guide.
Suggestion: Always remember that it is more facilitated to get the voiceover correctly and then time the visuals accordingly than to do it vice versa.
Before we started how to create svg image using Inkscape for your whiteboard animation software, Inkscape is free vector graphic editor with a lot of feature and capability almost the same with coreldraw, adobe and others editor software. Although Inkscape is free but it's powerful tool to support your works.
Whiteboard animation software, sparkool using SVG file scalable vector graphic format for their image. You can see the different between others format svg, bmg, jpg, png during work on sparkool dashboard. To get best an idea how to create svg image using Inkscape, watch this tutorial
Nowadays this videoscribe almost appear at video marketing, salespage for internet marketers to promote their product. That's briliant idea to have a videoscribe for yourself but don't have an idea how to create whiteboard animation video? don't worry, you can try whiteboard animation video software. This video software is easy to use and graphic user friendly
If you’re thinking about creating or outsourcing a Whiteboard Animation video to promote your business, this article covers the 5 most important questions you should ask in order to ensure that you get the best results.
At fuzzmark we specialize in producing powerful whiteboard animations that help a large variety of businesses around the world attract more customers and sell more online. Here’s a video that we created explaining why more and more businesses are using whiteboard animations successfully:
1. Why use animated whiteboard videos for my business?
If worldwide marketing stats are anything to go by, video clearly stands out as a winner when it comes to effective advertising media.
Comscore, the benchmark of digital analytics data on the Internet, said that 85% of the Internet audience in the U.S. watches online videos regularly. Considering that the average length of an Internet video is 6.4 minutes, the stats show that people are simply patient when it comes to video. This is further evidenced by the fact that roughly 2% of all the time spent watching videos online was time spent watching video ads.
There is a subset of video marketing that is even more popular than the average videos performance on the internet, when it comes to marketing effectiveness – animated whiteboard videos. Statistics reveal that whiteboard videos, otherwise known as doodle videos, have the mesmerizing ability to almost double the average viewing time of an ordinary video.
How? Simple – the action of the hand drawing the cartoon images entrances the viewer. They want to see each completed image, and are being entertained whilst listening to your marketing message.
Therefore, they are much more likely to watch your video to the end and then take your call to action.
Animated whiteboard videos are a fairly new concept in the world of online marketing, and 95% of internet businesses are still not exposed to it, meaning that you have a huge head start!
2. Should I outsource my animated whiteboard videos or should I create one myself?
The first thing you have to decide on, when creating an animated whiteboard video, is to decide if you are going to do it yourself, or if you are going to outsource it. And if you are going to outsource it, who should you choose?
It takes a lot of effort to create high-quality cartoons. At fuzzmark, it can take one of our cartoonists up to a week to draw the images just for a 3-minute video. This is why there are many small whiteboard video production companies who just use stock images for their videos.
The problem with stock images is that, as well as looking poor quality, there is the risk that your video will look just like everyone else’s, which increases the risk of people clicking away part-way through your video.
If you do outsource your video, make sure that you use a company who uses only professional cartoonists, who can realise your vision in cartoon form.
If you are a skilled cartoonist, you can either film yourself drawing the various images, and then use video editing software to speed up the video. Or there is software available which simulates the drawing of the images with a variable speed setting.
However, it’s important to note that the drawing of the images is only one aspect of an animated whiteboard video. You will still need a professional voice over artist (with optional high-quality background music), a video editor, and a copywriter to write a script that compels the viewer to take action.
Unfortunately, many animated whiteboard videos are created by cartoonists who have little copywriting experience. These videos end up being a showcase for the artist’s work, rather than for your business, with little impact on sales conversion rates because the viewer is not being compelled to find out more about your business or to buy from you. This can be a false economy.
Outsourcing the work to a professional animated whiteboard video production company makes a lot more sense. A great doodle animated video can take hours and hours to complete. For example, every minute of our animated whiteboard videos takes at least 15 hours to create, taking into consideration the customer consultation, scriptwriting, storyboarding, cartooning, voiceover and video editing.
Instead of getting embroiled in the time consuming production of an animated whiteboard video, you can outsource the video and leave it to professionals like us. This is what we at fuzzmark do for a living. We have expert cartoonists, skilled copywriters, and professional voiceover artists. We also edit everything together perfectly, giving you a memorable animated whiteboard video that will do wonders for your business.
3. What script should I use for my animated whiteboard videos?
We can write a whiteboard animation script for your business that’s a lot better than the scripts that these guys use!
Whether you are creating the explainer video yourself or whether you are having a company like fuzzmark do it for you, you must come up with a great idea for a story. Our copywriters can write a script based on your business needs and message, which we create following an initial consultation with you.
We use 2 different types of script – information-based, and story-based.
Let’s say you run an employment agency, helping companies find skilled office workers. You could use an information-based video talking about the process you use to find the right people for work. Or, alternatively, you could present this in a story format.
Your story could begin by showing the owner of an insurance brokerage that wants to grow their business but is struggling to hire someone suitable to assist customers.
Your video could show how people are getting tired of waiting to be served at busy periods, so end up going to a competitor in the same street, and the owner is spending more time assisting customers than managing the business, with their paperwork piling up.
The manager approaches your company for help. The video would then show how your company follows proven procedures to swiftly find a suitable customer service assistant in your well-connected network. It will then present the transformation that has taken place at the brokerage, with clients being served professionally in record time, the company profits skyrocketing, and the manager and his new employee looking very happy.
A good story is one that ends with happy and fulfilled customers, and it is guaranteed to better sell your product or service than a list of facts and figures. Make the story of your customers as interesting as it can possibly be. Think of the last time you provided exemplary service to a customer. What was their problem and how did you fix it?
When you create a whiteboard video with a real story behind it, with characters that exist in real life, it will automatically have so much more pull with your target customers.
4. How long should my animated whiteboard video be?
This will of course depend on the nature of your business and the product being sold. If you have a simple, well-known, business model, your video will not need to be as long as if you were launching a new, ground-breaking business.
It’s often said that the video has to be as long as it takes to get the job done, whether that’s to ask someone to opt into your email list, call you for a free consultation, or even sell a product worth hundreds or even thousands. Some whiteboard videos last up to an hour to achieve such sales.
If you are in a complicated niche, you can get away with even a 10 minute long video, as long as the story is compelling, and both entertains and educates.
As a general norm however, 1 to 3 minute videos are the most common and work great, especially when used as an ice-breaker to give the viewers enough information about you and your business for them to want to find out more. That’s why our packages are based around 1, 2 and 3 minute lengths, although we can do whiteboard videos that last much longer.
5. Where do I display my animated whiteboard video?
Mazuma Mobile displayed our whiteboard videos not their homepage, but on the ‘confirm order’ page – the page most likely to increase conversions.
Our advice would be to showcase your video it in the best possible position on your website to improve conversions. This may not be on your homepage, but may be on the ‘confirm order’ page once a price has been quoted, because that may be the page where more of your customers are then checking your competitors’ prices.
Even if you have strong call to action buttons that earn you a decent conversion, just try putting a whiteboard video next to the call to action button, ending with an arrow pointing to it, and see your conversion rate double!
You can also post the video on You Tube, and send out links to it via your social media accounts, like Facebook, Twitter and LinkedIn.
Educated prospects are much more likely to become lifelong customers. Animated whiteboard videos are the best way to educate that customer who approaches your business online, without feeling like they are being sold to.
I hope you enjoyed this article. Feel free to tell your friends and colleagues about it by clicking the social media buttons below, or leave a comment!
Some of you might already familiar with
whiteboard animation. This is the process where creative story and
storyboard with pictures are drawn on whiteboard. It is not always
whiteboard but it can be something which resembles whiteboard. The
process is performed by the artists to record the process of artwork.
Nowadays, the process is helped by software which automates the process.
The actual effect of the process is time lapse or stop motion. The
artists can also use actual animation but it is very rare. Other terms
for the process are video scribing and animated doodling. You might see
various video animation styles and all variations have taken a turn into
other animation styles. If you are already familiar with whiteboard
animation, you might also know about whiteboard animation videos.
Whiteboard animation videos can be seen
mostly throughout the internet. You might see the videos on sites like
YouTube or Vimeo. The style is also highly used in TV spots. A unique
style which is used for the first time in TV spot was UPS Whiteboard
Commercials. There are many companies and firms of all sectors and size
which are using the style into their modus operandi. Whiteboard
animation videos are also used to learn languages for educational
purposes. Many companies are also using the videos to teach different
company policies for their company employees. The usages of the videos
for other educational purposes are demonstrating the new software or
product to the consumers and used as chapter summaries for educational
textbooks.
If you are wondering what the animated whiteboard videos look like, the content of the video is drawn by hand.
The camera angle used to record the video is displaying the canvas or
whiteboard from the birds eye view or above the canvas area. The artist
can draw letter or graphic onto the whiteboard. The only part which is
shot on the camera is the artist’s hands and the pen used to draw.
When the artists have completed their
drawings, the video will be sped up considerably. It will give the
effect that the hand is drawing the image or text onto the canvas. Why
you should use whiteboard animation videos? The main reason is because
the videos are different than other videos. The videos have the ability
to engage your audience more proactively. People who are working with
website can take advantage of this video. In case your business is using
video as sales tool, you will find the benefits of using the videos.
Whiteboard animation videos are also useful as teaching aid. Some people
are using the videos to convey short and engaging messages for their
audience. According to the people who have used the videos, the videos
are proven to increase their selling.
After knowing the usage and the benefit
of whiteboard animation videos, you might be wondering where you can get
the service to create them. There are many websites and companies which
provide the service to create the video. You can hire their service to
create the best videos for your company’s needs. However, you should
know first that their service is not cheap. You can get charged for
several hundred dollars for two minute production.
The price might be shocking for some of
you. It is indeed expensive but it is completely worthy with its
efficiency. However, if you cannot afford it, you can go with another
alternative which is creating the whiteboard animation video by your
own. There are many online software programs which are available in the
internet. You can use those programs to create the best video. If you
are thinking of hiring the service, you should get the idea on its
price. There are many video producers which will charge $1,000 for a
minute of speed drawing explaining and animation. This fee is without
script, music, and voice.
