Some of you might already familiar with
whiteboard animation. This is the process where creative story and
storyboard with pictures are drawn on whiteboard. It is not always
whiteboard but it can be something which resembles whiteboard. The
process is performed by the artists to record the process of artwork.
Nowadays, the process is helped by software which automates the process.
The actual effect of the process is time lapse or stop motion. The
artists can also use actual animation but it is very rare. Other terms
for the process are video scribing and animated doodling. You might see
various video animation styles and all variations have taken a turn into
other animation styles. If you are already familiar with whiteboard
animation, you might also know about whiteboard animation videos.
Whiteboard animation videos can be seen
mostly throughout the internet. You might see the videos on sites like
YouTube or Vimeo. The style is also highly used in TV spots. A unique
style which is used for the first time in TV spot was UPS Whiteboard
Commercials. There are many companies and firms of all sectors and size
which are using the style into their modus operandi. Whiteboard
animation videos are also used to learn languages for educational
purposes. Many companies are also using the videos to teach different
company policies for their company employees. The usages of the videos
for other educational purposes are demonstrating the new software or
product to the consumers and used as chapter summaries for educational
textbooks.
If you are wondering what the animated whiteboard videos look like, the content of the video is drawn by hand.
The camera angle used to record the video is displaying the canvas or
whiteboard from the birds eye view or above the canvas area. The artist
can draw letter or graphic onto the whiteboard. The only part which is
shot on the camera is the artist’s hands and the pen used to draw.
When the artists have completed their
drawings, the video will be sped up considerably. It will give the
effect that the hand is drawing the image or text onto the canvas. Why
you should use whiteboard animation videos? The main reason is because
the videos are different than other videos. The videos have the ability
to engage your audience more proactively. People who are working with
website can take advantage of this video. In case your business is using
video as sales tool, you will find the benefits of using the videos.
Whiteboard animation videos are also useful as teaching aid. Some people
are using the videos to convey short and engaging messages for their
audience. According to the people who have used the videos, the videos
are proven to increase their selling.
After knowing the usage and the benefit
of whiteboard animation videos, you might be wondering where you can get
the service to create them. There are many websites and companies which
provide the service to create the video. You can hire their service to
create the best videos for your company’s needs. However, you should
know first that their service is not cheap. You can get charged for
several hundred dollars for two minute production.
The price might be shocking for some of
you. It is indeed expensive but it is completely worthy with its
efficiency. However, if you cannot afford it, you can go with another
alternative which is creating the whiteboard animation video by your
own. There are many online software programs which are available in the
internet. You can use those programs to create the best video. If you
are thinking of hiring the service, you should get the idea on its
price. There are many video producers which will charge $1,000 for a
minute of speed drawing explaining and animation. This fee is without
script, music, and voice.
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