Or how the closing bell was only the start for one US worker
Sparkol, makers of the software VideoScribe, decided to put whiteboard animation to the
test. They pit it against a talking head video. Straight up, gloves off, no funny business.
Sparkol sent 2,000 viewers either a talking head video or a scribe at random in a blind A/B test.
In both videos, the same business coach made the same pitch for new clients. Two videos
- one talking head, one scribe. But exactly the same audio, exactly the same length and
exactly the same pitch. You'd expect a similar impact, right?
After watching the video, the participants answered a set of questions about what they had seen, testing their comprehension, retention of information, enjoyment, and how likely they were to respond.
Sparkol suspected that the scribe video would have the edge
But it didn't.
It had the whole shebang.
The hard facts of scribing
The scribe video outperformed the talking head video at every level
Those who had seen the scribe performed better in 4 out of 5 memory tests
The scribe video was three times more likely to be shared
The scribe video was over twice as likely to be recommended
4 out of 10 scribe viewers would have bought the service described in the video -
twice as many as the talking head viewers
The scribe video came out on top in all age brackets and for both sexes.
Beyond the power of video, beyond the effect of multimedia presentation, there is something about whiteboard-style animation that gets through to people.
Sparkol regularly hear from people who have won competitions with scribe videos. Winners like Mark Lawler, whose elevator pitch scribe was chosen from hundreds of
entrants to promote Infoblox. It won him an all-expenses-paid trip to ring the closing bell at the New York Stock Exchange
Mark is a convert. He now has his own YouTube channel, where he publishes regular scribe
videos.
It's over to you
Scribing is bigger than ever and being used in every sector you can think of. When popular
tech blog Mashable told the history of Facebook to mark the social network's tenth birthday - they did it with a scribe.
Illustrators use it to showcase their work. Schools use it to make exciting educational resources, flip classrooms and stimulate the next generation of IT-literate students.
Corporations use it to speak to their employees in a way that entertains and informs, and small businesses use it to get their voices heard in the crowd.
People the world over are discovering that scribing lets them give voice to the thoughts and ideas that might not otherwise be heard. It can turn your scribbled thoughts into a powerful message and write it in the sky.
Ten-year olds can do it. Harried schoolteachers can do it. Charity workers can do it.
So can you
Where once we drew pictures on the cave wall for a few of our kin to see, we now have the whole world just a few clicks and shares away.
Or how it's handy when the studies and stories buddy up
When Sean James proposed a scribe video for his client's homepage, he was taking a risk.
He didn't know about the research behind whiteboard animation. He had never used VideoScribe before.
Running a small media company, Sean's margins were tight, and any new technology needed to pay for itself, yesterday. But he decided it was worth a shot.
Even in his most optimistic mood, he could not have predicted the result.
Simply adding a scribe video to the client's landing page lowered the bounce rate by a third.
The scribe increased the average time that visitors stayed on the page by 50%.
And that was not the best part.
By adding the scribe video, Sean managed to double his client's revenue to $200,000.
One video. $100,000.
The psychology behind the pizazz
Sean James didn't know it, but the research backs him up.
In twenty years of research, cognitive psychologist Richard E Mayer and his colleagues
found combining graphics with a voiceover to be far and away the most effective way of communicating information.
In fact, Mayer concluded that multisensory learning improves problem solving by 50-
75%.15
Say, for example, you divide a class in three. The first group of students are taught using hearing alone. The second set are taught the same information, but using only their sight. The third set are taught using both hearing and sight.
Who learns the most? Who learns the best? Each time Mayer ran this experiment, the
students taught in multisensory environments outperformed their peers. They had more
accurate recall, their recall had better resolution, and they retained the information for longer.
Mayer also discovered that:
•People learn best when corresponding words and pictures are presented closely
together
•People learn better from animation and narration than from animation and on-
screen text
•People learn better when extraneous material is excluded i.e. the simpler the better
As you'll notice, These are pretty much the central tenets of video scribing
Scribes are multisensory
Watching a scribe is a multisensory experience, which results in much better
understanding and retention. A scribe reveals information gradually, sparking your curiosity and allowing you to process the information bit by bit.
The viewer completion effect kicks in. You process the message at a deeper level and crucially, you're more likely to remember it - and respond.
That's what Sean James discovered to his amazement.
And that's what Sparkolfound when they conducted their own tests of the whiteboard video style.
If not well you can try it for free at here. Currently video whiteboard video software was release update for the software. Many improvement to the interface, panel, scroll ball multiple selection of elements, better browsing – as well as a much cleaner way to save your scribes. New features include novel line styles, WMV format, and high definition for education users. And most important is more user friendly although you have no experience before with whiteboard animation software or videoscribe.
Improvements and new features Animated whiteboard video software
Select multiple elements in the timeline
Select multiple elements in a scribe timeline and move them together with the keyboard arrows.
Just like your operating system, you can hold the SHIFT key and click to select a range of elements, or do the same with the CTRL key to select elements that are apart.
New line effects: cutting, zipping, sewing
There are three new line drawing styles for you to spice up your scribe videos:
Slice
Sew
Zip
Save scribes easily
Instead of the green ribbon to save scribes online or offline, there is now a save button. The button allows you to set the scribe name and choose online or offline saving.
The save button also works as a ‘save as’ function. By changing the name of an existing scribe, a new, amended version is created without modifying the old one.
Also, when you save a scribe, it no longer closes. The scribe remains open for you to work on it.
Scroll bars!
Scroll through vertical and horizontal lists using scroll bars. Much faster and easier to use.
Improved library panel
The new library panel makes it easier to find content for your scribes. Choose between content categories, your own hard drive, Dropbox or fifty suggestions from all the libraries.
You can now use your operating system’s window to browse through images on your computer if you prefer.
Click on the tags of a selected element to search for similar elements in all the libraries.
Export video as WMV
You can now export videos in Windows Media Video format (.wmv). Great if you use Windows and want to add a scribe to a PowerPoint presentation.
HD output for education licences
If you use VideoScribe in education, you can now create high definition videos.
Quick-look audio icons in the timeline
See at a glance what music or voiceovers are in your scribe with new icons in the timeline.
Bugs fixed
Video rendering quality
We have improved the quality of video rendering.
Move-in feature restored
The move-in feature works as it should.
Adobe Illustrator file changes
Adobe has amended the XML code behind SVG files in Illustrator. We have made changes to ensure that you can still import and export SVG files between VideoScribe and the new version of Illustrator.
Canvas objects render and draw faster
The way that elements are drawn on the canvas has been improved. Rendering, zooming and the final draw are all faster.
Animated whiteboard video software is great software to create sales video, alternative presentation of power point, it simple as it. So Try it Now at here
The
following article takes a close overview in how exactly online video marketing
has the power to facilitate and add aggregated value to the marketing
operations of any company.
Great
whiteboard animated videos created by Danish through the amazing potential of
video marketing. Let’s analyze how the majority of average people spend their
day. Approximately one third of the world’s population is online, with an
average of two thirds of those people online researching what they want to buy
before they buy it. Most Americans begin their research by doing price
comparisons, researching quality among retailers and reading reviews of the
products that they want to buy. Most of them also start making their purchase
decisions and conclusions entirely based on what information is available in
the internet.
What has
this to do with Online Video?
Almost all
internet users use search engines to research products online. Most brands
wonder about how to get the first ranking in the top of search engines. This is
where precisely online video kicks in. Search engines by default put a higherranking on video and content that has video on it more than in any other form of
content category or media. The easiest way for a brand to achieve the top
ranking is to use video.
How
important are Blogging and Social Media for business-related marketing
activities?
The basic
answer is very important given that video is the most popular and successful
way to distribute content among the internet and to engage user interaction. Why
should you focus on social sites than on email?
According to recent statistics,
US internet users spend over thrice as much time on social sites and blogs than
they do on email. The social media components in the US have grown over 350% in
the last 7 years, these statistics cannot be definitely be taken for granted.
Gaining customers and obtaining more market share is definitely achievable when
creating video and distributing video content within the internet.
Does video
have anything else to offer?
Much more.
Accessibility to video and the flexibility to carry it on-the-go is the best
kind of convenience that can be brought to an audience. Engaging customers on
their laptops, mobile phones, tablets and any other outlet is something that
audiences love. Statistics state that over 4 billion people in the world use a
mobile phone, yet less than 4 billion actually use a toothbrush. This leads to
conclude that people are more prone to investigate content on a mobile phone
than in any other kind of electronic device.
To reach
out to a massive crowd, it is then important to create a brand that is easily
accessible and located in a place where you can have all sorts of people coming
through. What other best way than online video, especially amazing whiteboard animationvideos to achieve this goal?
No matter what way a person is trying to enchant online, it is essential to acquire knowledge in the artistic process of enchantment. Learning precise enchantment skills can lead to helpful factors in life and the acquisition of successful decisions.
Guy
Kawasaki has brought 5 particular enchantment tips, he is a popular speaker at
the ad:tech conference held annually in San Francisco.
Tip 1:
Present a Valuable and Polite Image
How exactly
do you do this? It is fundamental to have a firm handshake when saluting others
and to smile sincerely; learning how to trust others is also an essential
attribute within social and business life. All customers must be trusted, just
like the video service trusts his customers by guiding them in the process of
editing, script writing, storyboarding and animation in order to satisfy his
clients’ needs and requirements.
Tip 2:
Evaluate every product in detail
Always
conduct an evaluation of every product before it is released to the public,
indicating the reasons of why the particular product could fail. Before any
product is released to the public, eliminate all risks and potential reasons of
why it could fail.
Tip 3:
Formulate a Story
Whenever
you are trying to get a person excited about something or whenever producing
videos through the explanation video service, always make sure you formulate
and tell a story. Stories have the potential to link the person into what is
being seen, aiding them in the process to retain information from what they are
actually visualizing.
Tip 4:
Create as Many Opportunities as Possible
Do not
settle for just one media pathway or channel; find multiple media sources that
will allow you to connect instantly to more people and more opportunities.
Reaching out to different types of people and getting personal with them is the
ultimate goal.
Explainer video service, one of the most popular video companies in the market, creates
dynamic and persuasive animated video services through the whiteboard animation
and scribing process. Call us today to request a free consultation in how to
create a spectacular video marketing campaign for your own business.
Some of the
strategic measures to take in mind include ideas in how to establish video
marketing milestones that are represented by Danish.
Explanationvideo marketing metrical measures are challenging to mention, since they match
different companies and their respective milestones. The success of video
marketing distribution is inherent in finding the best metrical and strategic
measures.
The following list gives an overview of what companies should
consider in terms of branding to start a video marketing distribution strategic
measure.
Perception
of the Brand: the fundamental goal of any video marketing campaign is capturing
a positive perception of the brand to a large market. The best and most precise
campaigns are usually conducted through websites such as SpotXchange and
TubeMogul through a process called real-time-bidding. This particular process
involves the buying and selling of instant, real-time advertising impressions
online. There are other advertisement websites that can be used if a company
does not want to be monitoring their ads; these sites are Tremor, Brightroll
and YuMe.
Engaging
User Interaction: most brands and companies put a lot of emphasis on onlineexplainer video marketing due to the sharing of videos through social
networking sites and social media. Paying for a user to view a video on social
advertisement networks is a highly cost effective model. Through this model,
the video can be viewed permanently on a site and the brand company can
optimize their videos to be socially shared and viewed by thousands if not
millions of users. Viewable Media and Sharethrough are some the most popular CPV
players that can used for any brand company.
Strategic
Content Creation: content placed within a video is not a highly effective
approach towards its purpose; nonetheless, all videos must be informative,
attention-calling, entertaining and be able to compel audiences to hold a
sustained level of user interaction. The whole purpose is to attract the user’s
attention and maintain it for as long as it is possible.
In summary,
it is fundamental to establish the key components of marketing for any kind of
brand. Once these are established, it is then feasible to apply these 3
strategic measures associated with video marketing. All aspects of a video
marketing campaign must be directly linked to the brands’ milestones. Which are
those video marketing brand results that are the most fundamentally important?
Danish has
obtained a fair amount of success with numerous video marketing distribution
and strategic measures, such as releasing videos on YouTube, Vimeo and several
other video sharing websites. The trick is to find the right distribution
pathway that is matching, and to email Danish to mention them about particular
pathway!
First Step – Create a unique and original story or script.
For this particular process, take the script already made in Part 2, or complete the 5-Step Story Writing Worksheet located in the Appendix in order to create your own script.
In summary – The script must recompile the following aspects:
1. Let the reader know who each person is talking to.
2. Clearly express the problem or argument.
3. Inform that you possess the solution or knowledge to solve the problem.
4. Indicate your solution and inform its benefits.
5. Create an action plan.
After you have given us your proposed story, we will convert it to a script by dividing it to multiple scenes and creating visuals that match each particular scene through a process called storyboarding.
Second Step – Storyboard
Imagine scenes and formulate which kind of visuals could match each scene.
Forget about perfection at this stage of the process! The whole purpose of the visuals is to create emotions toward the words; hence, if we talk about “happiness” a visual image of a smiling child can be powerfully matching.
The following list represents several thoughtful ideas:
Scene 1
WORDS
IMAGE
You have
been thinking of an idea that has sparked the potential to become the next
billionaire.
An
attractive guy holding his chin with his hand, thinks of an idea and becomes
excited.
Scene 2
WORDS
IMAGE
You
explain your idea to potential investors, but they don’t consider it unique.
Explaining unique details is worthless since they just roll their eyes.
A
detailed whiteboard with the attractive guy explaining and talking
enthusiastically.
The
investor looking down and unenthusiastic.
Scene 3
WORDS
IMAGE
The minute you begin talking to the investor o
client, they start to grow impatient.
You only have less than 2 minutes before they reject
you.
A stopwatch ticking rapidly
and constantly while the attractive guy chats.
The attractive guy gets hit
in the face after the 2 minutes.
Scene 4
WORDS
IMAGE
There
has to be a better way out of this mess, right?
You
betcha!
Because
you have right in front of you!
Attractive guy is withdrawn.
Attractive guy gets excited.
Camera gets zoomed out to
represent that the attractive guy is part of software tool.
Scene 5
WORDS
IMAGE
It’s called the software tool, a dynamic and simply
way to keep your investors and clients attention when you talk.
Attractive guy shows the
software tool.
Scene 6
WORDS
IMAGE
The software tool automatically generates your voice
into dynamic images that connect with your market. Representing why your
business captures their attention and purchases!
A
document representing the advantages of using the software tool.
Scene 7
WORDS
IMAGE
If your customers are not convinced that you are a
great business negotiator, just show them your amazing video that can save
them 2% of the total cost if they choose not to outsource
Attractive guy works at his computer creating the
software tool and feels highly convinced with himself.
Scene 8
WORDS
IMAGE
Register
today and start expressing the amazingness of your business!
A
document representing the plan of action.
These basically sum up the base for creating the draft of our visuals. After we capture all the individual scenes on the screens, we are able to analyze them and conclude if they need major retouching or the addition of details.
Third Step – The Guide to Creating Voice and Music in the Background
While it may seem illogical to start with the voiceover instead with the visuals, it is perfectly normal to consider that “I’ll do all my visuals first in order to match them with the voiceover to what’s happening on the screen.” – the fact of the matter is that this approach is recipe for disaster.
Whenever voiceovers are recorded for any script, you obtain a higher level of accuracy in timing the entire final story as opposed when you chose the images first and guess the matching of the timing, what’s worse is that in most cases you have to retime almost everything at the end.
A personal voiceover is called “draft track”; so by all means don’t worry if it sounds scratchy and very unprofessional. The idea is to use something basic and as an example as we progress through this Timing Guide.
Now that you have completed for draft track, we can send this piece of a voiceover impersonator or artist at Fiverr.com, which he or she will produce us an incredible result anywhere from $5 to $20 for up to 2 minutes of voiceover work.
Do this by yourself just to get the timing guide.
Suggestion: Always remember that it is more facilitated to get the voiceover correctly and then time the visuals accordingly than to do it vice versa.
If you’re thinking about creating or outsourcing a Whiteboard Animation video to promote your business, this article covers the 5 most important questions you should ask in order to ensure that you get the best results.
At fuzzmark we specialize in producing powerful whiteboard animations that help a large variety of businesses around the world attract more customers and sell more online. Here’s a video that we created explaining why more and more businesses are using whiteboard animations successfully:
1. Why use animated whiteboard videos for my business?
If worldwide marketing stats are anything to go by, video clearly stands out as a winner when it comes to effective advertising media.
Comscore, the benchmark of digital analytics data on the Internet, said that 85% of the Internet audience in the U.S. watches online videos regularly. Considering that the average length of an Internet video is 6.4 minutes, the stats show that people are simply patient when it comes to video. This is further evidenced by the fact that roughly 2% of all the time spent watching videos online was time spent watching video ads.
There is a subset of video marketing that is even more popular than the average videos performance on the internet, when it comes to marketing effectiveness – animated whiteboard videos. Statistics reveal that whiteboard videos, otherwise known as doodle videos, have the mesmerizing ability to almost double the average viewing time of an ordinary video.
How? Simple – the action of the hand drawing the cartoon images entrances the viewer. They want to see each completed image, and are being entertained whilst listening to your marketing message.
Therefore, they are much more likely to watch your video to the end and then take your call to action.
Animated whiteboard videos are a fairly new concept in the world of online marketing, and 95% of internet businesses are still not exposed to it, meaning that you have a huge head start!
2. Should I outsource my animated whiteboard videos or should I create one myself?
The first thing you have to decide on, when creating an animated whiteboard video, is to decide if you are going to do it yourself, or if you are going to outsource it. And if you are going to outsource it, who should you choose?
It takes a lot of effort to create high-quality cartoons. At fuzzmark, it can take one of our cartoonists up to a week to draw the images just for a 3-minute video. This is why there are many small whiteboard video production companies who just use stock images for their videos.
The problem with stock images is that, as well as looking poor quality, there is the risk that your video will look just like everyone else’s, which increases the risk of people clicking away part-way through your video.
If you do outsource your video, make sure that you use a company who uses only professional cartoonists, who can realise your vision in cartoon form.
If you are a skilled cartoonist, you can either film yourself drawing the various images, and then use video editing software to speed up the video. Or there is software available which simulates the drawing of the images with a variable speed setting.
However, it’s important to note that the drawing of the images is only one aspect of an animated whiteboard video. You will still need a professional voice over artist (with optional high-quality background music), a video editor, and a copywriter to write a script that compels the viewer to take action.
Unfortunately, many animated whiteboard videos are created by cartoonists who have little copywriting experience. These videos end up being a showcase for the artist’s work, rather than for your business, with little impact on sales conversion rates because the viewer is not being compelled to find out more about your business or to buy from you. This can be a false economy.
Outsourcing the work to a professional animated whiteboard video production company makes a lot more sense. A great doodle animated video can take hours and hours to complete. For example, every minute of our animated whiteboard videos takes at least 15 hours to create, taking into consideration the customer consultation, scriptwriting, storyboarding, cartooning, voiceover and video editing.
Instead of getting embroiled in the time consuming production of an animated whiteboard video, you can outsource the video and leave it to professionals like us. This is what we at fuzzmark do for a living. We have expert cartoonists, skilled copywriters, and professional voiceover artists. We also edit everything together perfectly, giving you a memorable animated whiteboard video that will do wonders for your business.
3. What script should I use for my animated whiteboard videos?
We can write a whiteboard animation script for your business that’s a lot better than the scripts that these guys use!
Whether you are creating the explainer video yourself or whether you are having a company like fuzzmark do it for you, you must come up with a great idea for a story. Our copywriters can write a script based on your business needs and message, which we create following an initial consultation with you.
We use 2 different types of script – information-based, and story-based.
Let’s say you run an employment agency, helping companies find skilled office workers. You could use an information-based video talking about the process you use to find the right people for work. Or, alternatively, you could present this in a story format.
Your story could begin by showing the owner of an insurance brokerage that wants to grow their business but is struggling to hire someone suitable to assist customers.
Your video could show how people are getting tired of waiting to be served at busy periods, so end up going to a competitor in the same street, and the owner is spending more time assisting customers than managing the business, with their paperwork piling up.
The manager approaches your company for help. The video would then show how your company follows proven procedures to swiftly find a suitable customer service assistant in your well-connected network. It will then present the transformation that has taken place at the brokerage, with clients being served professionally in record time, the company profits skyrocketing, and the manager and his new employee looking very happy.
A good story is one that ends with happy and fulfilled customers, and it is guaranteed to better sell your product or service than a list of facts and figures. Make the story of your customers as interesting as it can possibly be. Think of the last time you provided exemplary service to a customer. What was their problem and how did you fix it?
When you create a whiteboard video with a real story behind it, with characters that exist in real life, it will automatically have so much more pull with your target customers.
4. How long should my animated whiteboard video be?
This will of course depend on the nature of your business and the product being sold. If you have a simple, well-known, business model, your video will not need to be as long as if you were launching a new, ground-breaking business.
It’s often said that the video has to be as long as it takes to get the job done, whether that’s to ask someone to opt into your email list, call you for a free consultation, or even sell a product worth hundreds or even thousands. Some whiteboard videos last up to an hour to achieve such sales.
If you are in a complicated niche, you can get away with even a 10 minute long video, as long as the story is compelling, and both entertains and educates.
As a general norm however, 1 to 3 minute videos are the most common and work great, especially when used as an ice-breaker to give the viewers enough information about you and your business for them to want to find out more. That’s why our packages are based around 1, 2 and 3 minute lengths, although we can do whiteboard videos that last much longer.
5. Where do I display my animated whiteboard video?
Mazuma Mobile displayed our whiteboard videos not their homepage, but on the ‘confirm order’ page – the page most likely to increase conversions.
Our advice would be to showcase your video it in the best possible position on your website to improve conversions. This may not be on your homepage, but may be on the ‘confirm order’ page once a price has been quoted, because that may be the page where more of your customers are then checking your competitors’ prices.
Even if you have strong call to action buttons that earn you a decent conversion, just try putting a whiteboard video next to the call to action button, ending with an arrow pointing to it, and see your conversion rate double!
You can also post the video on You Tube, and send out links to it via your social media accounts, like Facebook, Twitter and LinkedIn.
Educated prospects are much more likely to become lifelong customers. Animated whiteboard videos are the best way to educate that customer who approaches your business online, without feeling like they are being sold to.
I hope you enjoyed this article. Feel free to tell your friends and colleagues about it by clicking the social media buttons below, or leave a comment!
