Explainer videos are short-timed, enticing, online videos that promote a product, company or service. The reason of why every company should invest in an explainer video is to have a positive impact in sales, reputation, image and profitability. The ultimate goal is to make people acquainted with a product or service from a company, in which a video represents more than a thousand word combined to achieve this particular characteristic.
With regards to the costs of an explainer video, a typical 60-second explainer video aimed at promoting a particular product or company costs anywhere from $1,600 to over $15,000. Respected and experienced producers can charge anywhere from $5,000 up to $10,000. These costs are variable and correlate directly with a variety of factors such as the quality of work produced, number of scenes, company, brand, details, retouching, effects, supply and demand.
Many people consider the cost of an explainer video to be very expensive and even prohibitive to some extent. However, it is important to consider and estimate the amount of work, skill, and effort that are needed to produce an explainer video. For this reason, the following run-down gives a comprehensive overview of the entire video production process.
A typical explainer video project takes anywhere from 4 to 8 weeks to fully produce and encompasses up to 6 stages.
Stage 1: Writing a script and research
A video cannot be fully completed without an excellent script. It takes a great deal of dialogue, conversations and details to optimize a writer to sum up an entire idea in less than 200 words. All videos must also contain a detailed story, background, creativity and reach a compromise between all workers involved in the production process.
Stage 2: Styling and Illustrating
All persons, characters and objects present are styled and illustrated by hand, manually digitized and then transferred onto the video. Getting the right match for an illustration, design and style requires a great deal of discussions and dialogue to reach an agreement between clients and producers.
Stage 3: Storyboarding
Once a final script has been formulated and all styles and illustrations are created, the process of storyboarding creates a detailed scene matching sequential in its video animated category.
Stage 4: Voiceover
A professional voiceover artist or impersonator will be hired to create a matching narration based on the written script and the sequential order of the storyboard.
Stage 5: Animation Production
Professional animators take all the bits and pieces of the entire workload of the video and with their expertise and intricate software create animated moving images that will be shown in the video.
Stage 6: Sound Effects
The final stage in the video production process is to mix all the component sounds in the video to make it unique in scope and scale. A sound engineer ensures that the video possesses excellent sound quality and the matching of animated images with the right sound altogether.
A great painstaking process is encompasses in the production of an explainer video, adding up several details such as hours of revisions, editing and other essential qualities.
If aiming to find other kind of perspectives in video production pricing, feel free to check out blog posts from Miguel and free answers on Quora.
We would love to hear your opinion! Have you been offered other prices? Tell us about your experiences in the comment section.