Thursday, August 15, 2013

The Process of Creating a Magnificent Animated Whiteboard Video With a Facilitated 3-Step Guide

First Step – Create a unique and original story or script.
For this particular process, take the script already made in Part 2, or complete the 5-Step Story Writing Worksheet located in the Appendix in order to create your own script.
In summary – The script must recompile the following aspects:
1. Let the reader know who each person is talking to.
2. Clearly express the problem or argument.
3. Inform that you possess the solution or knowledge to solve the problem.
4. Indicate your solution and inform its benefits.
5. Create an action plan.
After you have given us your proposed story, we will convert it to a script by dividing it to multiple scenes and creating visuals that match each particular scene through a process called storyboarding.

Second Step – Storyboard
Imagine scenes and formulate which kind of visuals could match each scene.
Forget about perfection at this stage of the process! The whole purpose of the visuals is to create emotions toward the words; hence, if we talk about “happiness” a visual image of a smiling child can be powerfully matching.
The following list represents several thoughtful ideas:

Scene 1


 You have been thinking of an idea that has sparked the potential to become the next billionaire.

An attractive guy holding his chin with his hand, thinks of an idea and becomes excited.

                        Scene 2


You explain your idea to potential investors, but they don’t consider it unique. Explaining unique details is worthless since they just roll their eyes.

A detailed whiteboard with the attractive guy explaining and talking enthusiastically.

The investor looking down and unenthusiastic.

                        Scene 3


 The minute you begin talking to the investor o client, they start to grow impatient.

You only have less than 2 minutes before they reject you.

A stopwatch ticking rapidly and constantly while the attractive guy chats.

The attractive guy gets hit in the face after the 2 minutes.

     Scene 4


There has to be a better way out of this mess, right?

You betcha!

Because you have right in front of you!

Attractive guy is withdrawn.

Attractive guy gets excited.

Camera gets zoomed out to represent that the attractive guy is part of software tool.

                     Scene 5


It’s called the software tool, a dynamic and simply way to keep your investors and clients attention when you talk.

Attractive guy shows the software tool.
                    Scene 6


The software tool automatically generates your voice into dynamic images that connect with your market. Representing why your business captures their attention and purchases!

A document representing the advantages of using the software tool.

              Scene 7


If your customers are not convinced that you are a great business negotiator, just show them your amazing video that can save them 2% of the total cost if they choose not to outsource

Attractive guy works at his computer creating the software tool and feels highly convinced with himself.

           Scene 8


Register today and start expressing the amazingness of your business!

A document representing the plan of action.

These basically sum up the base for creating the draft of our visuals. After we capture all the individual scenes on the screens, we are able to analyze them and conclude if they need major retouching or the addition of details.

Third Step – The Guide to Creating Voice and Music in the Background
While it may seem illogical to start with the voiceover instead with the visuals, it is perfectly normal to consider that “I’ll do all my visuals first in order to match them with the voiceover to what’s happening on the screen.” – the fact of the matter is that this approach is recipe for disaster.
Whenever voiceovers are recorded for any script, you obtain a higher level of accuracy in timing the entire final story as opposed when you chose the images first and guess the matching of the timing, what’s worse is that in most cases you have to retime almost everything at the end.
A personal voiceover is called “draft track”; so by all means don’t worry if it sounds scratchy and very unprofessional. The idea is to use something basic and as an example as we progress through this Timing Guide.
Now that you have completed for draft track, we can send this piece of a voiceover impersonator or artist at, which he or she will produce us an incredible result anywhere from $5 to $20 for up to 2 minutes of voiceover work.
Do this by yourself just to get the timing guide.
Suggestion: Always remember that it is more facilitated to get the voiceover correctly and then time the visuals accordingly than to do it vice versa.

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