Explainer videos are short-timed, enticing, online videos that promote a product, company
or service. The reason of why every company should invest in an explainer video
is to have a positive impact in sales, reputation, image and profitability. The
ultimate goal is to make people acquainted with a product or service from a
company, in which a video represents more than a thousand word combined to
achieve this particular characteristic.
With
regards to the costs of an explainer video, a typical 60-second explainer video
aimed at promoting a particular product or company costs anywhere from $1,600
to over $15,000. Respected and experienced producers can charge anywhere from
$5,000 up to $10,000. These costs are variable and correlate directly with a
variety of factors such as the quality of work produced, number of scenes,
company, brand, details, retouching, effects, supply and demand.
Many people
consider the cost of an explainer video to be very expensive and even
prohibitive to some extent. However, it is important to consider and estimate
the amount of work, skill, and effort that are needed to produce an explainer
video. For this reason, the following run-down gives a comprehensive overview
of the entire video production process.
A typical
explainer video project takes anywhere from 4 to 8 weeks to fully produce and
encompasses up to 6 stages.
Stage 1:
Writing a script and research
A video
cannot be fully completed without an excellent script. It takes a great deal of
dialogue, conversations and details to optimize a writer to sum up an entire
idea in less than 200 words. All videos must also contain a detailed story,
background, creativity and reach a compromise between all workers involved in
the production process.
Stage 2:
Styling and Illustrating
All
persons, characters and objects present are styled and illustrated by hand,
manually digitized and then transferred onto the video. Getting the right match
for an illustration, design and style requires a great deal of discussions and
dialogue to reach an agreement between clients and producers.
Stage 3:
Storyboarding
Once a
final script has been formulated and all styles and illustrations are created,
the process of storyboarding creates a detailed scene matching sequential in
its video animated category.
Stage 4:
Voiceover
A
professional voiceover artist or impersonator will be hired to create a
matching narration based on the written script and the sequential order of the
storyboard.
Stage 5:
Animation Production
Professional
animators take all the bits and pieces of the entire workload of the video and
with their expertise and intricate software create animated moving images that
will be shown in the video.
Stage 6:
Sound Effects
The final
stage in the video production process is to mix all the component sounds in the
video to make it unique in scope and scale. A sound engineer ensures that the
video possesses excellent sound quality and the matching of animated images
with the right sound altogether.
Conclusion
A great
painstaking process is encompasses in the production of an explainer video,
adding up several details such as hours of revisions, editing and other
essential qualities.
If aiming
to find other kind of perspectives in video production pricing, feel free to
check out blog posts from Miguel and free answers on Quora.
We would
love to hear your opinion! Have you been offered other prices? Tell us about
your experiences in the comment section.
